In fact in some cases, the subtext was that it worked a bit too well: "The guy with the highest match percentage that I went on dates with seemed more like a friend, though.
We were eerily similar in some ways," one woman confided.
But is there a danger in the "shopping list" nature of dating sites harbouring unrealistic expectations?
It's one thing to be told that there's "plenty more fish in the sea", but quite another when the sealife is grouped together by interests, availability and flattering photographs.
Spend any amount of time on OKCupid packing dual X chromosomes and you're likely to be indecently propositioned or sent abusive messages with more regularity than you'd hope for in a civilised society.
But I do think it depends on the intentions of the person as well, and why they're online in the first place."I asked OKCupid co-founder and CEO Sam Yagan about this, and his view is that dating cycles tend to be shorter online, but for entirely different reasons: "We don't see any data that suggests people skew toward shorter relationships ex ante, but that people are more willing to leave unsatisfying relationships because there's less friction to finding a new person to date.
So, average relationship length comes down, but not because people seek that."Graham Jones, a psychologist specialising in internet psychology, is more positive, seeing a parallel with the internet's streamlining approach to retail: "Five years ago when people were choosing to buy a new car they would visit, on average, eight different dealers. Five years ago people went from dealer to dealer, now they go from website to website.
For those actively looking for a relationship (or at least no-strings fun), there is no shortage of websites available, from straight up dating sites like OKCupid, e Harmony and Match to niche communities like Tastebuds (music matching), JDate (for Jewish singles) and even the eyebrow raising Clown Passions (you can guess).
While these sites vary in terms of features and cost, the basic setup is the same each time: you create a profile, upload a picture and then send out messages to those who seem your type.While most daters I surveyed claimed honesty in their profiles (any eventual meetup would be short-lived if they weren't), one did raise an interesting point about subjectivity: "I'm honest in so far as anyone can be objective about themselves".[Quote"]When a subscription is involved people are more keen to progress offline to actual dates and abusive messages are at a minimum[/pullquote]My questions also raised some interesting views about paid sites against unpaid, with three distinct themes emerging when a subscription is involved: people tend to be looking for something more serious, they're more keen to progress offline to actual dates and abusive messages are at a minimum.